“There is a lot of misinformation for teens in the programming,” she says. Research shows, she adds, that they have influence on audiences, especially on younger audiences who come to accept the sexual stereotypes presented in the material.
Unlike daytime American soap operas, which are designed primarily for women, the Latin American-style soaps, imported from Latin America, are geared for a co-ed, multi-generational audience. Since so many family members watch them, they were, especially before the digital age, a family pastime. But telenovelas are aired at night and “command large audiences by promising vicarious involvement in a virtual social network of friends, lovers, relatives, and communities.” Telenovelas are very similar to U.S.-made soap operas both are serialized melodramas, Rios says. Also, these programs use plot twists to build audiences. Rios, co-editor of a new book, Soap Operas and Telenovelas in the Digital Age, says the telenovelas are designed to be very melodramatic even to the point of being funny to some audiences. Rios, associate professor of communication sciences in the College of Liberal Arts and Sciences and interim director of the Institute of Puerto Rican and Latino Studies. But many of them are conveying the wrong messages, especially to young women, says Diana I. The telenovelas grab audiences with romance, crime, and drama. If you think daytime soap operas are passé, consider this: millions are watching Spanish-language soap operas – telenovelas – in prime time, and their availability on digital media has increased and widened audiences. Copy Link Diana Rios, associate professor of communication sciences, says stereotypes thrive in telenovelas.
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